Lens On Practice
5 Week Project
2023
The Brief
This self initiated project asked us to begin refining our own lens as a designer by recognising what we enjoy and take inspiration from in other designers work. This allowed us to create a particular 'lens' to look through to keep focused and essentially write our own brief for this project. I defined a design ambition to achieve a playful approach to a human centered responsibility, and to highlight a social issue. Through my research the social issue I wanted to bring light to multi national companies mistreating their workers and due to the vast amount of examples I chose Amazon as my company to highlight for the duration of this project.
I designed an art collective whom through damaging campaigns and PR stunts, hold big companies accountable for the mistreatment of their workers.
The collective negatively 'Colabs' with companies treating their workers poorly, by including the public and harnessing social media to raise awareness. They create anticipation by announcing their next Colab, and the city the interactive campaign will take place in, however leaving the details of the company they are going after and there campaign a secret until the drop.
The company uses social media to raise awareness and this campaign was advertised in the form of a TikTok video.
Insight
Amazon patented a shock wristband for their workers in order to increase productivity. In 'Leakd Conscious Company' fashion, we wanted to let this resonate with the public.
Introducing Leakd Colab 4
The Amazon ShockBox Campaign
This campaign included posters dotted around bus shelters to announce Leakd X Amazon all including a qr code to our website which explains about the collective and campaigns in more detail, giving the public more sustainable alternatives to such companies like Amazon, allows the public to get involved by donating, suggesting future collabs.
The Leakd Shockbox was positioned throughout the city to get public interaction with it, to really let the message of Amazons shortcomings in terms of workers mistreatment resonate. This was complied into a social media campaign to reach a wider scope and spread higher awareness on the easiest sharing highly engaging viral platform TikTok.
Users were to pull the lever on the Amazon box surprising them with an electric shock before seeing our anti brand message with qr code leading them to our website.
