2022
Project Brief
This six week project focused on building a brand from scratch. Through a speculative perspective, we were to predict a societal phenemnon which was to emerge within the next ten years.
The proposition was to be an emerging domestic lifestyle brand, in which each group was given a specific area of the house to focus on. Our brand proposal was to anticipate the concerns, desires, and behaviours that would be the norm in this future world, focused around the living room.
Research cost of living researched friction points
creation of colab
